Category Archive for "Insights"

uberq-20170313114725115

Why brand purpose is the ultimate disruptive force

Jason Foo
As the “Futurati” descend on Austin this week for SXSW and discuss the disruptions of the future, it’s worth reminding ourselves that the market advantages gained by organisations from these “disruptions” are only temporary. Disruption is not a new concept,...
Read More
hi2017

Five things to look for in 2017

Ben Tan
2016 wasn’t a great year for pollsters, nor experts, nor David Bowie. Which – glass half-full – means the bar is low enough for me to throw my hat into the ring with thoughts on what to look for in...
Read More
Blog_Header

ARE YOU DOING IT ON PURPOSE?

Jason Foo
I fear for purpose I really do. Not in the personal sense of course. A life without purpose is no life at all. Unless you are a Kardashian, of course. No, I fear for the way that brands and marketers...
Read More
psy-gangnam-style-youtube-2012

BRANDS NEED TO DITCH THE EMPEROR’S NEW CLOTHES OF SOCIAL MEDIA

Ben Tan
Apparently Gangnam Style has been seen by more people than there are on the planet, Twitter is more popular than TV and Generation Z learn to Snapchat before they can walk.           I may be a...
Read More
Ad

RISK IS GOOD

Jamie Buchanan
  Recently, a client sent us an email. As General Legal Counsel, we expected it to say, in a very long-winded way, that the controversial campaign we’d developed was going to make his life a misery. We also anticipated it...
Read More