Category Archive for "Knowledge"

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Why brand purpose is the ultimate disruptive force

As the “Futurati” descend on Austin this week for SXSW and discuss the disruptions of the future, it’s worth reminding ourselves that the market advantages gained by organisations from these “disruptions” are only temporary. Disruption is not a new concept,...
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hi2017

Five things to look for in 2017

Ben Tan
2016 wasn’t a great year for pollsters, nor experts, nor David Bowie. Which – glass half-full – means the bar is low enough for me to throw my hat into the ring with thoughts on what to look for in...
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BRANDS NEED TO DITCH THE EMPEROR’S NEW CLOTHES OF SOCIAL MEDIA

Ben Tan
Apparently Gangnam Style has been seen by more people than there are on the planet, Twitter is more popular than TV and Generation Z learn to Snapchat before they can walk.           I may be a...
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