Category Archive for "News & Views"

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Why brand purpose is the ultimate disruptive force

As the “Futurati” descend on Austin this week for SXSW and discuss the disruptions of the future, it’s worth reminding ourselves that the market advantages gained by organisations from these “disruptions” are only temporary. Disruption is not a new concept,...
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hi2017

Five things to look for in 2017

Ben Tan
2016 wasn’t a great year for pollsters, nor experts, nor David Bowie. Which – glass half-full – means the bar is low enough for me to throw my hat into the ring with thoughts on what to look for in...
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BBD Perfect Storm creates ridiculous #XmashTags to bring #ChristmasJoy to one and all (and to help those in need)

Jason Foo
Tuesday 2nd December: This #GivingTuesday BBD Perfect Storm has created the #XmashTag, an extension of its traditional Christmas card that will help spread some festive cheer and do some good for charity at the same time. A cheeky nod at...
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RISK IS GOOD

Jamie Buchanan
  Recently, a client sent us an email. As General Legal Counsel, we expected it to say, in a very long-winded way, that the controversial campaign we’d developed was going to make his life a misery. We also anticipated it...
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WHEN PROVENANCE IS TOO GOOD A BRAND FIT

Ben Tan
Where you’re from can say a lot about who you are. This simple fact is not lost on brands – Chanel trades on being luxuriously French, Mercedes gains engineering credibility from its German heritage and Harley Davidson’s attitude is an...
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CHOOSE YOUR ENEMIES CAREFULLY…

Ben Tan
“Choose your enemies carefully ’cause they will define you. Make them interesting ’cause in some ways they will mind you.” While U2 may not have had Steve Jobs in mind when they wrote this lyric, it is a rather succinct...
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WEARABLE TECH

Antonia Metcalfe
Since Edward Thorp first used a wearable computer to “gain an advantage” at the roulette table, we’ve been obsessed with personal tech. We’ve seen it in films, on TV shows and chances are you’ve owned some already. It’s never been...
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WIGGLE APPOINTS BBD PERFECT STORM AS CREATIVE AGENCY FOR BRAND REPOSITIONING

Jason Foo
BBD Perfect Storm has been appointed by online sports retailer Wiggle as its creative agency of record. The agency has been appointed to work with Wiggle in development of a new brand positioning and communications as the business seeks to...
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DREAMS APPOINTS BBD PERFECT STORM AS CREATIVE AGENCY FOR PUSH INTO HOME MOVER MARKET

Jason Foo
Following a three-way pitch, BBD Perfect Storm has been appointed by retailer Dreams. The agency has been retained as Dreams seeks to push into the Home Mover market as well build a greater relationship with its consumers post purchase.  Their...
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