Category Archive for "Uncategorized"

REAL-TIME MARKETING

Jeremy Baldwin
THE PERFECT RESPONSE TO THE PERFECT STORM? Real-time marketing is seen by many as the perfect response to the always-on, connected world. The ability to adapt product, service, approach or offer and respond instantly to new market opportunities sure sounds... Continue reading
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UNITED WE LEAN

Jeremy Baldwin
UX thinking is increasingly seen as the means for creating meaningful brand experiences in today’s always-on, real-time environment. Continue reading
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WHO DOES THIS UX GUY THINK HE IS?

Jeremy Baldwin
Whilst the debate around the role of User Experience (UX) keeps rolling on (and on and on and on….), we look at the opportunity the ‘new’ era of experience design offers to today’s professional marketer Continue reading
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