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Perfect Storm win ‘Best Outdoor’ at the 2017 Creative Pool Awards

Yes, after all the snow settled (and melted), our friendly neighbourhood snowman DeFrosty found himself crowned winner of the highly-competitive Best Outdoor category, and is just – as we speak – settling into his new home in the golden 2017 Creative Pool Annual.

We’d like to thank everyone in the agency who helped make – and keep – DeFrosty alive… the superbly-named Snow Business for providing his raw materials… the understanding staff and workman of 5-23 Old Street for indulging us for three weeks… and of course the judges and 20,000 voters who made this year’s Creative Pool Awards the coolest yet.

In his short life, DeFrosty touched many hearts around the world, livened up several Shoreditch selfies and helped raise a significant amount for Evelina London Children’s Hospital. This award is the perfect end to his perfect story.

#NeverForget

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