Investec
80677_rs_campaign_asset-montage_web-readyjaimie-presstaxi-wrapft-wrapespresso-mobileedwina-presstube-wallimac1

Investec Private Bank: #ChallengeOrdinary

Investec Private Bank is launching the next phase of its ‘Restless Spirits’ campaign, which raises awareness of its alternative approach and entrepreneurial approach, featuring two new individuals: pioneers of business and social purpose.

These individuals are Edwina Dunn, the co-founder of Dunnhumby, CEO of Starcount and founder of The Female Lead, and Jaimie Fuller, the chairman of the Australian sportswear company SKINS.

Investec Private Banking chose Dunn and Fuller to join their roster of business ambassadors because of their background in championing causes with global resonance to help build awareness of universally relevant issues.

Following on from last year’s campaign, and to affirm their position as a modern aspirational brand, we created a series of outdoor digital and print executions that capture the restless spirit. Each ambassador hero-ed their own ad and will also appear in Investec Private Banking’s digital magazine, THE STAND, with video interviews and opinion-led articles.

Jason Foo, the chief executive of BBD Perfect Storm said: “Investec’s desire to champion social causes is integral to its history and this campaign provides a fantastic platform to raise awareness for issues that carry global resonance.”

Iain Clark, marketing, Investec Private Banking, added “We are excited to bring the next phase of this thought-provoking campaign to market, supporting and promoting the fantastic work Edwina and Jaimie are doing in their respective fields. It has always been vital to us that our ambassadors personify the values of our clients and our people.”

 

CREDITS

Photography:

Production company: JSR

Photographer: Perou

 

Film:

Production company: Stink / Giant films

Director: Sam Coleman

Sound composition and post production: Apollo Studios

Post production: Coffee and TV