Are brands stuck in the past when it comes to portraying and marketing to men?
November 30, 2023
Fernando Desouches takes to BBC News to discuss the vital work our New Macho division is doing to rethink how brands portray and market to men.
Fer and Lukwesa Burak discuss:
- What surprised you the most in terms of this research and what men want?
- Are brands stuck in the past when it comes to the representation of men?
- What is new macho?
Brands need to act upon the demand from men who are hungering for a fresh narrative around masculinity.
Jump to 20:37 to watch the full interview here.
