BBD Perfect Storm is proud to announce that our Loyalty Division has been recognised in Forrester's prestigious Loyalty Services Landscape report. This acknowledgment validates our commitment to delivering loyalty strategies that are current, relevant, and aligned with global best practices in customer loyalty.

Led by Natalie Reid, Head of the Loyalty Division, our team has been at the forefront of understanding the evolving loyalty landscape. As we navigate 2026, the world of brand loyalty is in real transition. The traditional model of loyalty programmes - built solely on points, discounts, and promotions - no longer meets consumer expectations.

"Consumers want more than transactional benefits," says Reid. "They're seeking deeper, emotionally meaningful, and practically useful relationships with the brands they choose." This insight drives our philosophy: Real loyalty, not deal loyalty.

Deal loyalty is transactional, it's about points and discounts. Real loyalty is about building proper customer relationships that deliver genuine emotional value alongside measurable commercial results. Being named in the Forrester Loyalty Services Landscape report confirms that our approach resonates with what's happening globally in loyalty services. Building loyalty that matters.

At BBD Perfect Storm, we help brands move beyond just points and discounts to build loyalty that people can really feel and that businesses can measure. Our loyalty strategy combines emotional connection with practical value, creating customer loyalty programmes that drive long-term brand loyalty and sustainable growth.

Whether you're looking to transform an existing loyalty programme or develop a new loyalty strategy from the ground up, our team brings proven expertise in creating meaningful customer relationships.

Ready to build real loyalty? Contact our Loyalty Division to learn how we can help your brand create loyalty services that deliver both emotional and commercial value.