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WE ARE THE BRAND & CULTURAL TRANSFORMATION COMPANY

Founded in 2013, BBD Perfect Storm is one of the world’s leading independent agencies, based in Shoreditch, London.

In a time where the role of business, brand and culture has never been more interconnected, we combine rigorous logic and strategy with fearless creativity to achieve transformational results. More on that later.

We are a diverse group of creative thinkers from all walks of life. We take our work very seriously, ourselves rather less so. 

Together with our clients, we win awards for our transformational work. However, we've also been recognised as an industry leader for DE&I in Campaign Magazine and are a The Sunday Times' Best Places to Work. Now we've told you the 'who', scroll on for the 'what' and 'how'. The 'when' is up to you.

OUR PURPOSE

WE EXIST TO BUILD

& GROW BRANDS

FROM WHICH THE WORLD BENEFITS.

GREAT BRANDS
ARE BUILT

FROM THE INSIDE OUT

There are many branding and comms agencies.

There are many change consultancy agencies.

We are the only Brand & Cultural Transformation Company, recognising the intrinsic link between brand & culture to drive change.

OUR CAPABILITIES

OUR UNIQUE BRAND & CULTURAL

TRANSFORMATION FRAMEWORK

At the core, all business and brand challenges come down to where you are now and where you want to be. We work passionately with clients to drive this shift through transforming brands and igniting culture. Our end-to-end framework helps to develop inward and outward-facing communications, platforms and activations that transform a brand and organisation's standing in their market.

Our-capabilities-2025

WE
BUILD
3D
BRANDS

Whether an established global corporation or a start-up with just the seeds of a brilliant idea, the three D's are the backbone of any great brand, creating cut-through and relevance.

DIFFERENTIATION

Positioning your product or service to be the superior choice to your competitors.

DISTINCTIVENESS

Create mental shortcuts for your audience that prompt stand out and recall.

DRAMATISATION

Bringing your brand positioning and idea to life in an emotionally memorable and compelling way.

LOGO Animation

WE
BUILD
3D
BRANDS

Whether an established global corporation or a start-up with just the seeds of a brilliant idea, the three D's are the backbone of any great brand, creating cut-through and relevance.

DIFFERENTIATION

Positioning your product or service to be the superior choice to your competitors.

DISTINCTIVENESS

Create mental shortcuts for your audience that prompt stand out and recall.

DRAMATISATION

Bringing your brand positioning and idea to life in an emotionally memorable and compelling way.

OUR

SPECIALIST

DIVISIONS

Knowledge is knowing a tomato is a fruit.
Wisdom is not putting it in a fruit salad.

NEW MACHO
Smashing stereotypes (without creating new ones)
HEALTH
Human first transformation
CO/LABS
Driving digital and social-first creativity
LOYAL
Creating lasting brand relationships

OUR LATEST

METAL

Our work impacts people, changes society and also happens to win awards.

Cannes Lions
Drum Awards
Indie awards
Best places to work
Creative Pool
Caples
Clio Awards
Indie Awards-1

LEADERSHIP

TEAM

Jason Foo

JASON FOO

CEO

Tony Quinn

TONY QUINN

CHIEF STRATEGY OFFICER

Laura Redman

LAURA REDMAN

MANAGING PARTNER, CO/LABS

Seb

SEB HILL

EXECUTIVE CREATIVE DIRECTOR

Caroline Caulfield

CAROLINE CAULFIELD

HEAD OF PEOPLE & CLIENTS

Nick Dutnall

NICK DUTNALL

MANAGING PARTNER, HEALTH

Daisy Proctor

DAISY PROCTOR

MANAGING DIRECTOR

Fernando Desouches

FERNANDO DESOUCHES

MANAGING DIRECTOR, NEW MACHO

Nats

NATALIE REID

HEAD OF LOYALTY

SEVERN TRENT

"Energetic, caring, well prepared, kind, friendly and really open. We pulled off our biggest campaign in 3 weeks."

MISHCON DE REYA

"These guys really get what Purpose can do for a business. As an ex-agency MD myself, I am pleased to say these guys are extremely effective and also extremely nice. "

eo

"High quality, high calibre people that are not only super smart and super brilliant at what they do but an absolute pleasure to do business with. I couldn’t think of a better agency partner."

MOET HENNESSEY

"These guys are super bright but without any kind of superiority, there’s a real friendliness with BBD Perfect Storm. They can make us feel relatively uncomfortable in their pitch response, but this denotes brave ideas…and that’s the type of response that we need"

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A website can only say so much. There’s nothing like a conversation.

Loom Court
12 Fleur De Lis Street
London, E1 6BP

+44 (0)20 3198 4329
hello@bbdperfectstorm.com

● Network One
● Alliance of Independent Agencies

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IG

BBD Perfect Storm @ 2025 All Rights Reserved