EFFECTIVELY

ENGAGING MEN

The first marketing to men specialist in the world. There is significant untapped potential in marketing to men. However, engaging with them is more challenging than ever. Significant polarisation of male values can create a fine line between a successful marketing campaign and a substantial media backlash. New Macho exists to grow brands through positive and effective engagement with men.

RUFFLES - BREAK THE CYCLE

OUR

METHODOLOGY

AVOID BACKLASH

Our Eight Principles for communicating with men have a proven track record of engaging people without generating social backlash, even in sensitive matters such as gender violence, and across diverse geographies.

SHOW A POSITIVE REPRESENTATION

We developed the 3P Toolkit for masculinity in partnership with UN Women's Unstereotype Alliance to ensure diversity, inclusion, and positive representation in all content we produce.

THE NEW MACHO WAY

Growing brands through positive and effective engagement with men.

BECOME RELEVANT TO MEN

We use our understanding of Male Logic to create content that engages men from the initial design phase.

MAKING

AN IMPACT

We work together to build long-lasting brand and product propositions that engage with men today and in the future.

We build strong brand narratives that are attractive to men and stand out from competitors.

We reduce any backlash risks through our Eight Principles for connecting with men.

EXECUTIONS THAT ENGAGE BY DESIGN MALE LOGIC DRIVEN EXECUTIONS

Messages and creative executions designed to capture men's attention and consideration, leveraging our knowledge of the Male Logic. Social media, influencer, and partnership strategies that deliver your message to men with the right spokesperson and brand associations.

INTERNAL AND EXTERNAL CULTURAL

We partner to develop an internal culture that lives and breathes the company/brand values, while empowering both women and men. Our 3P's Toolkit ensures positive representation and inclusivity in everything we do. We craft ad-hoc research and thought leadership to position brands at the forefront of cultural change.