A GIRL CALLED DAVE
Raise awareness of the importance of visible role models for young women.
CHALLENGE
Society and the economy flourish when everyone is able to realise their true potential.
But for most of society you can only be what you see: half of the population is held back because young women are lacking visible female role models. This prevents them from seeing and fully realising their potential, which limits their ambition. Investec Private Bank is passionate about changing this for good.
OUR
TRANSFORMATIONAL
APPROACH
We created an initiative between Investec Private Bank and The Female Lead, a non-profit organisation, to provide young girls with a true diversity of female role models. Because SEEING IS BELIEVING.
THE
RESULTS
The launch campaign is centred around a simple yet emotional film that brings the problem to life through the eyes of a young girl called Dave.
Phase 2 included a female role model nomination campaign for the general public and events in partnership with Harper’s Bazaar to drive more inspirational women to step forward as role models. #shesmyinspiration
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