SEEING SURGEONS
AS HUMANS
Wound management - control all the way to the close.
CHALLENGE
Smith + Nephew’s PICO is a wound management product that has amazing benefits post operatively. The issue? Surgeons don’t see wound care as their responsibility and therefore leave the choice of post operative care to others.
OUR
TRANSFORMATIONAL
APPROACH
We wanted to make this audience wobble. To realise that if they’re not using PICO they’re not doing the full job.
Leave Nothing to chance was our way of speaking to surgeons as human beings first and showing them that without PICO there was the possibility that they weren’t doing enough. That they weren’t protecting their patients as much as they should be.
THE
RESULTS
In testing surgeons thoroughly understood the position we were taking and appreciated the challenge it was offering them - to make sure that they were doing all they could to protect their patients post operatively.
A website can only say so much. There’s nothing like a conversation.
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