THE ART OF PERFECTION

Magnifying perfection to cut through the crowded gin market.

CHALLENGE

To say we're in the midst of a gin boom would be an understatement - pink gin, green gin, dry gin, sweet gin, old gin, new gin, gin for every taste. But only one gin can officially claim to be the World's Best (4 times as a matter of fact). In such a cluttered category, and high competition from new craft brands entering the market, it can be difficult to identify the best from the rest. So how could we make No. 3 Gin stand out with immediate recognition for its superior taste and heritage?

OUR
TRANSFORMATIONAL
APPROACH

Art is in the details they say. We say it's in the details of the details. In the striking balance of vivid imagination and relentless dedication.

Mixing equal parts passion and precision. Working with an artist, we captured No.3 Gin under the microscope, revealing impactful and abstract images which beautifully showcases the artistry of No.3 Gin. The Art of Perfection.

A dramatic unveiling and series of artful launch events announced the new brand to the trade audience over the summer of 2019, which was exceptionally well received. With highly targeted dynamic digital and hand-selected OOH advertising in a focused London campaign, the Art of Perfection launched to a welcoming London audience.

THE WORKTHE WORKTHE WORKTHE WORKTHE WORK

Copy of BBD PS Presentation Style Update – Template (1)

Copy of BBD PS Presentation Style Update – Template

THE

RESULTS

The results have been phenomenal with a 49.8% increase in sales, 253% increased brand recall and 96% uplift in brand awareness. Additionally, The Art of Perfection was awarded 'Best Campaign in the World' by the MAA Globes.