THE HUMAN FIRST WAY TO CHANGE BEHAVIOUR
Keep vulnerable Ukrainian refugees safe from human traffickers.
ONE SIMPLE TEXT
Due to the Ukrainian war, human traffickers were ready to exploit vulnerable Ukrainians into slavery as soon as they landed in the UK. Partnering with the anti-slavery charity Unseen UK, we created the Ukraine Welcome Text. Similar to the message we receive when turning on our phone in a foreign country, this text delivered vital information to help prevent a life of slavery before it begins.
OUR
TRANSFORMATIONAL
APPROACH
After our targeted social campaign, the two largest Telcos in Ukraine, Vodafone and Kyivstar, agreed to send our Welcome Message to Ukrainian refugees the minute they arrived in the UK.
A EUROPE-WIDE
TRANSFORMATION
Building on the success achieved in the UK, the Organisation for Security and Co-operation in Europe (OSCE) has expanded our Welcome Text across Europe. Now, Ukrainians receive our text message the minute they enter any of the 60 member-countries.
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