WE FIND OUR EDGE AT THE EDGE OF WHAT’S POSSIBLE

A new brand platform - We find our edge at the edge of what's possible.

CHALLENGE

Most law firms take a reactive stance. A category steeped in tradition and rationality, they tend to play it safe and avoid risk. But B2B marketing doesn’t have to mean Bland to Bland. Unlike the rest of the category, Mishcon de Reya exists to shape possibilities and guide clients through an increasingly volatile world.

This gives them an edge their competition do not have, and a platform on which to build a brand that has cut-through in a sea of sameness, innovation at its heart in a traditional category and clever wit in a world of rational messages. There’s a reason that The Economist called them “the punk-rockers of the legal world”.

OUR
TRANSFORMATIONAL
APPROACH

We launched a new brand platform that captured Mishcon de Reya’s bold, personal, and unconventional approach to law – We Find Our Edge at the Edge of What's Possible.

Built around high-contrast visuals and provocative headlines, the campaign dramatised Mishcon’s unique ability to approach complex client challenges with relentless creativity, deep sector knowledge, and practical solutions. It launched across OOH (including London Underground takeovers), major business publications like the FT and The Economist, digital, social, LinkedIn, and internal comms – spotlighting the firm’s expertise in disputes, innovation, entrepreneurialism, and client impact. To drive consideration among B2B audiences, a dedicated content series featuring thought-leadership videos and articles ran throughout the campaign on LinkedIn, exploring challenges and insights in technology, innovation-driven industries, and corporate strategy.

THE WORKTHE WORKTHE WORKTHE WORKTHE WORK

THE

RESULTS

Early results have been very positive. The OOH campaign delivered 25 million impressions in high-index locations with strong frequency, driving a +52% increase in Google searches for Mishcon de Reya. The Financial Times partnership boosted brand awareness by +7% and consideration by +28%. The campaign also sparked positive organic engagement on LinkedIn, received encouraging PR coverage, and earned recognition from the legal community – highlighted by an LSE Law Professor who cited it in a lecture as “a prime example of a law firm doing things differently and adapting to a changing world”.