HUMAN-SHAPED

TRANSFORMATION

Whether patient, doctor, carer, nurse or business manager – it’s a human that you’re speaking to. A human you’re looking to engage. A human who’s behaviour you’re trying to change. To transform. At BBD Perfect Storm Health we look past the name badge to create human-shaped communications.

MICALL

OUR

METHODOLOGY

We take your clinical evidence and your data, the things you can and want to say, and make them mean something to your audience. We bring your data to life by making it human-shaped and emotionally engaging for your audience by marrying logic with narrative magic through the most appropriate channels. In order to allow a transformation to occur.

Through internal and external stakeholder engagement, workshops and interviews, we find the north star to galvanise and enthuse your internal team and then build a narrative to take that story externally to your customers.

Our initial measurement of success is often internal alignment and cohesion. Bringing a team around a refreshing brand platform which unifies the group around common beliefs, goals and KPIs. Human-shaped work binds humans together behind common human truths.

We then take that work to external stakeholders and customers, where success is measured by positive sentiment, behaviour change and ultimately increased sales.

MAKING

AN IMPACT

BRAND REPOSITIONING

Through research, interviews and workshops with internal and external stakeholders we’ll find the insights needed to create a human shaped transformation for your brand.

INTERNAL ALIGNMENT

Your first audience is your internal team, especially your salespeople. We’ll work with you to galvanise the key stakeholders to create a winning culture and a unified voice in market.