Water. It’s precious. But we can all take it a little for granted. The Our Water campaign set out to make the people of Severn Trent as proud of what comes out of their taps, as they are of their region.
Severn Trent work tirelessly to look after the water of the region. But if they were going to beat looming water shortages, and keep it as clean and green and possible – they were going to need everyone’s help.
Our TV ad broadcast on tellies from Tewkesbury to Telford (and everywhere in between), fostering a sense of shared ownership, and responsibility for its H2O. Voiced by local lad, Darren Harriott, the spot and accompanying radio ads aim to get the region cherishing and doing right by their water.
By year end, 85% of those researched felt warmer towards Severn Trent. Warmer, not just warm, an 85% shift in the customer relationship with Severn Trent, Trust in Severn Trent was at 90%, ‘has a good reputation’ 82% and 80% for ‘a responsible company’.
Within the same study, 76% stated they were more likely to save water as a result of our marketing strategy and 78% likely to reduce shower time.
A website can only say so much. There’s nothing like a conversation.
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