London, 2nd February 2026 - Cognism, Europe’s leading B2B data, enrichment and sales intelligence platform, today announced the appointment of BBD Perfect Storm as its lead creative agency. The appointment follows a strategic brand review as Cognism enters its next phase of growth, with an increased focus on supporting mid-market and enterprise organisations growing in Europe.

As Cognism’s platform expands its product suite across sales intelligence, enrichment, CRM diagnostics and AI-ready APIs, the company identified the need for a clearer, more confident brand narrative aligned to its product vision.

The selection of BBD Perfect Storm marks a key milestone in Cognism’s ambition following the appointment of its new leadership team in late 2025.

“This marks an exciting next chapter for Cognism as we scale our platform and deepen our focus on mid-market and enterprise customers growing in Europe, and we’re thrilled to partner with BBD Perfect Storm to bring a clearer, more confident brand story to market.”

Dominic Allon, Chief Executive Officer, Cognism

Cognism partnered with Tuffon Hall Consultancy to lead a comprehensive brand and creative agency review. The process was designed to ensure alignment between Cognism’s long-term business ambition, evolving customer base, and maturing product portfolio.

Following a competitive review, BBD Perfect Storm was selected for its strategic approach to brand building, its experience supporting complex B2B and technology-led organisations, and its ability to translate technical depth into clear, confident creative platforms.

BBD Perfect Storm will work closely with Cognism’s leadership, product, brand and go-to-market teams to evolve the Cognism brand and develop a new creative platform. The partnership will support the rollout of the refreshed brand across key touchpoints, including digital experiences, core messaging, and customer-facing communications.

“Cognism is an ambitious, fast-moving business with a clear point of view on the role it wants to play in shaping the future of sales intelligence. We’re excited by the scale of their ambition and the opportunity to help build a bold, distinctive brand and body of work that genuinely fuels their next phase of growth across the US and Europe.”
Jason Foo, Chief Executive Officer, BBD Perfect Storm

What’s next?

Work with BBD Perfect Storm is already underway, with the evolved Cognism brand set to roll out later this year alongside a series of upcoming enhancements to their data and product set.