The New Macho message is live in India! On Friday our very own Fernando Desouches, Managing Director of Perfect Storm New Macho, delivered an eye-opening lecture to MBA students at GITAM Deemed University.

The focus? The shifting landscape of masculinity and why marketers need to rethink their approach to targeting men in today’s complex cultural climate. Fernando invited the students to reconsider how they approach marketing to men, advocating for effective techniques and tools to create engaging marketing to men.

As our industry continues to trail behind on understanding and marketing to men, we’re delighted to continue pushing for better practices on a global scale.