St Luke’s has been appointed as lead creative agency for the Bisto account following a recent competitive pitch process and will now be part of the Premier Foods Creative Roster. 

St Luke's remit for Bisto is to be the long-term strategic partner, which will include developing a new brand comms strategy including above-the-line and social for this coming year. Activity will cover the entire Bisto range which includes the iconic red drum gravy granules, as well as the Bisto Best range, the signature ‘ready-to-use gravy’ and numerous flavour variations. 

Bisto was invented in 1908 as a meat-flavoured gravy powder and rapidly became a best seller and household name. Bisto granules, which dissolve in hot water to form a gravy substitute, were introduced in 1979.  Bisto was acquired by Premier Foods in 2007 when it bought Rank Hovis McDougall, forming one of the UK’s largest food manufacturing companies. 

Mark Alldred, Marketing Director at Premier Foods said:

"We are delighted to be bringing St Luke’s on board as a new creative partner for Bisto. As we continue to scale our investment in brand building across the portfolio, we are always looking to bring in agencies with fresh thinking and the right strategic fit for our brands alongside our existing partners.

Throughout the process, St Luke’s demonstrated a strong understanding of Bisto’s unique heritage and the special place it holds in households across the UK, alongside a clear vision for how the brand can continue to evolve in the years ahead. We were particularly impressed by the strength of their creative thinking and are excited about the opportunity to work together."

Anastasia Terzeon, Managing Partner at St Luke’s said:

"We’ve not stopped talking gravy since Bisto briefed us - and now we’ve got the perfect reason to keep on. The brief was brilliant and we’ve loved working with the Bisto team through-out. Bisto is an iconic brand with an incredible advertising heritage, and big ambitions for the future -  we are bubbling over with excitement, and can’t wait to bring this work to life!"

Rich Denney, Chief Creative Officer at St Luke’s also commented: 

“Bisto is one of those iconic brands that holds a special place in hearts and homes across the UK, so winning this business is a huge moment for everyone at St Luke’s. Partnering with the brilliant team at Premier Foods has been a genuine privilege from day one, and we can’t wait to bring the sharp strategic thinking and standout creativity a brand like Bisto deserves as we help shape its next chapter.”

ENDS