eo
Create a brand platform for sports technology innovator eo.
ACCELERATING HUMAN PROGRESS
Standing out in a sea of homogeneity means success. But how can we differentiate in the sports tech industry when everyone else is trying to do the same? We united a number of different sports tech products under a common insight, creating a disruptive, differentiated, and distinctive brand.
OUR
TRANSFORMATIONAL
APPROACH
We started simply, tying the brand back to its purpose.
eo, which means progress in Latin. believes that every body has vast potential waiting to be unlocked and that science holds the key.
DEFIANT AT
THEIR CORE
eo creates a world where rules and records are meant to be broken through science. We call it: The Science of Defiance. With a mission statement this bold, we crafted a bright and bold look and feel, along with a tongue-in-cheek tone of voice that matches the brand's defiant energy, leading to a successful launch for eo.
A website can only say so much. There’s nothing like a conversation.
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