To realise the full value of this growth, we sought to unify the business under a new name, Sodali & Co, and a single brand with a clearly defined strategic direction, repositioning as providing C-suite advisory services to Build Stakeholder Capital.

As part of the brand architecture phase, we also developed clear and distinct practice areas to bring structure, clarity, and commercial focus to the business. With the organisational foundations, brand strategy, and visual identity firmly established, we embedded the new narrative across the business and galvanised their people around a shared sense of purpose and culture. With internal alignment secured, we activated the brand externally through a bold, omnichannel go-to-market launch.

THE

Sodali & Co launched successfully across 19 offices in 12 markets as a company united under one flag - with a clear and widely understood corporate narrative, a differentiated brand strategy, a distinctive visual identity, and a new brand architecture that organised their services into distinct practice areas, providing them with an operating model that enabled both acquisition and cross-sell.

MORE