Standing out in a sea of homogeneity means success. But how can we differentiate in the sports tech industry when everyone else is trying to do the same? We united a number of different sports tech products under a common insight, creating a disruptive, differentiated, and distinctive brand.
eo, which means progress in Latin. believes that every body has vast potential waiting to be unlocked and that science holds the key.
eo creates a world where rules and records are meant to be broken through science. We call it: The Science of Defiance. With a mission statement this bold, we crafted a bright and bold look and feel, along with a tongue-in-cheek tone of voice that matches the brand's defiant energy, leading to a successful launch for eo.
A website can only say so much. There’s nothing like a conversation.
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